THE LOGO
The logo itself isn't all bad, but I wanted to try and simplify things while still keeping their classic feel.
A unique flying experience where every day citizens get the chance to immerse themselves into jet fighter missions.
The logo itself isn't all bad, but I wanted to try and simplify things while still keeping their classic feel.
I wanted to create a script mark that harkened back to the days of past fighter jets, but still carried a modern character that could transcend the decades of time.
Sketch 1 had some bones, so I kept pushing it and tweaking and found sketch 2, which I really likes, but the letterforms had too much weight ( or not enough). Sketch 3 is the closest to what would become the final Victory Aviation mark.
Previously, the only way to book a mission was to call or email. There was no way to book through their website. In addition to redesigning their website to match the aesthetic of the new branding, I also implemented a user flow for guests to book their flights.
The new book mission page is a straightforward path for guests to quickly book their experience.
Overall, the end result is an updated and cohesive look with a logo that is much more usable in various mediums beyond digital and a website that is a better experience for guests.
